We're really excited to announce that, after more than 18 months working with WWF on this pioneering approach to personal and social change, the final research report is now available.

The Natural Change Project was developed by WWF Scotland as a new and innovative response to the challenge of sustainability and to the growing evidence that current environmental campaigns are not resulting in the depth of behaviour change necessary to address this challenge.

The project drew together seven diverse individuals from the business, charitable, arts, public, health and education sectors in Scotland. All were selected on the basis of being excellent communicators who were influential in their sector, but not particularly environmentally aware.

The purpose of the project was to encourage this group to think deeply about sustainability, to communicate through their social and professional networks and to share the changes in their thoughts and attitudes more widely through the forum of internet blogging.

Footprint's Dave Key designed and led the process that the participants undertook throughout their six month programme.

Download the report here:

 

Read the blogs yourself, and join in by commenting, at the Natural Change website: www.naturalchange.org.uk

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