The Natural Change Project was developed by WWF Scotland as a new and innovative response to the challenge of sustainability and to the growing evidence that current environmental campaigns are not resulting in the depth of behaviour change necessary to address this challenge.

The project drew together seven diverse individuals from the business, charitable, arts, public, health and education sectors in Scotland. All were selected on the basis of being excellent communicators who were influential in their sector, but not particularly environmentally aware. 

The purpose of the project was to encourage this group to think deeply about sustainability, to communicate through their social and professional networks and to share the changes in their thoughts and attitudes more widely through the forum of internet blogging.

The slideshow we used as background media at the Natural Change Launch event is now available on YouTube in two parts:

Part ONE:
http://www.youtube.com/watch?v=ALBHaQwLClc

Part TWO:
http://www.youtube.com/watch?v=MCYtGIGwk9g

Download the Natural Change Report (pdf - 3.44 MB)

You can read the blogs for yourself at:
www.naturalchange.org.uk

TrackBack URI for this entry

Comments (0)

Subscribe to this comment's feed

Name

Email

Website

Comment

smaller | bigger

Write the displayed characters

Add Comment