I met Wayne Visser about twelve years ago. He was studying the MSc in Human Ecology at the University of Edinburgh and I was volunteering at the Centre for Human Ecology. We were both fascinated by the ideas of new economics, sustainability and the place of business in all this. We must have discussed his dissertation project A Human Ecological Critique of the Financial Sector in the UK.

Great graphs communicate important insights in compelling ways. I remember first seeing this reproduced in a booklet from New Economics Foundation many years ago. It had a profound effect on me.

I've not researched this stuff recently, but from what I read in passing, I believe the concentration of wealth has grown further since this was published by the UN in 1992.

I wonder who had the genius to turn a simple graph into a wine glass - with all the powerful metaphors that come with that? In fact, it looks to me more like an old fashioned champagne glass - that might have been even more powerful.

Have any great graphs opened your eyes to seeing the world differently?

We've recently started working with two new clients: Transition Edinburgh University and Shandon Local Food Initiative.

Please note that David Key has a new office land line number:

01872 530291

I was interviewed for an article called 'The Inner Revolution' by Nick Kettles, published in July's Ecologist. The feature explores aspects of the psychology of environmentalism and what we might learn from our 'inner journey' about living more sustainably.

The Natural Change Project was developed by WWF Scotland as a new and innovative response to the challenge of sustainability and to the growing evidence that current environmental campaigns are not resulting in the depth of behaviour change necessary to address this challenge.

This Responsible Leadership for Business Impact and Planetary Renewal course from The Wild Peak is being co-led by Footprint's David Key in September.

We're really excited to announce that, after more than 18 months working with WWF on this pioneering approach to personal and social change, the final research report is now available.

The Natural Change Project was developed by WWF Scotland as a new and innovative response to the challenge of sustainability and to the growing evidence that current environmental campaigns are not resulting in the depth of behaviour change necessary to address this challenge.

There is much evidence that dominant approaches to encouraging pro-environmental behaviour (PEB) do not result in long-term, large-scale social change. 'Shock and awe' campaigning - showing ecocide and social devastation - in the hope that awareness of issues will motivate people to act, is now suggested to actually make people less likely to take action.

The Natural Change process is complex, dynamic and operates on different psychological levels simultaneously. These include, conscious levels of awareness - comprising those ideas, values and beliefs which are relatively easy to access and explore; subconscious levels - including deep-seated assumptions about the world, which are accessible to us but often only after deliberate and sometimes challenging effort and; unconscious levels - which take us into the realms of dreams, symbols, myths, archetypes, images and transpersonal experience.